What we make

We make eight kinds of video.

Each one below says what it is for and who watches it. The last section says where we stop, and it is the section a cautious practice should read first.

Here is each one and who it is for.

They are grouped by the package they come in, and the packages page explains how those differ. A group, hospital or device company can have any of them as part of an organization rollout.

The awareness pack covers this one.

This is one of the eight.
01

Awareness videos

Awareness videos are short videos for your social media about the conditions and procedures you treat. They start from scripts we have already written, carry your brand throughout, and are approved by your clinician before they are published.

A starter set or a custom video covers these.

These are two of the eight.
02

Condition explainers

A condition explainer answers one condition in the order a patient asks about it: what it is, what it does to them, what can be done, and what happens if they wait. These videos do the most good for procedures that patients have never heard of, because a paragraph on a web page is rarely what makes someone ask their physician about one.

03

Procedure walkthroughs

A procedure walkthrough explains what happens on the day: where the patient arrives, what they will feel, how long it takes, who they will meet, and what the following week looks like. Patients cancel out of uncertainty more often than out of doubt, and this is the video that answers it.

Custom video covers these.

These are four of the eight.
04

Pre-op and post-op instructions

These videos cover the instructions your front desk repeats many times a day, and you can attach them to the confirmation email. The printed sheet still goes home with the patient, but the video is what they watch the night before.

05

Clinician introductions

A clinician introduction spends about ninety seconds on the person a patient is being sent to: what they treat, how they work, and what a first appointment is like. It is useful on your website and even more useful attached to a referral.

06

Referral and service line films

These films are made for other physicians rather than for patients, so the script is entirely different. They explain what you take, what you do not, and what the referring practice receives back and when.

07

Case study videos

A case study video tells the story of a kind of case your practice treats: the problem, the procedure, and what patients generally experience afterward. Any real patient details are used only with the patient's written permission, and every illustrated person is labeled as not an actual patient.

Every package includes this one.

This is one of the eight.
08

Social cuts

A social cut is a vertical version of any video above, edited for a feed rather than a web page. It is made from the same master file, so nothing has to be produced twice.

One video is used in several places.

We will ask where a video is going before we script it, because the same condition needs a different script in a waiting room and in a referring physician's inbox.

It sits beside the condition page on your website.

The video sits on the page that already explains the condition, and the two say the same thing.

It plays on the waiting room screen.

A loop of the conditions you treat is a better use of that screen than a news channel.

It travels with the confirmation email.

The video goes with the appointment or pre-op message, at the moment a patient is deciding whether to come in.

It lands in a referring practice's inbox.

A referring practice's scheduler can watch it in two minutes and forward it to a colleague.

A vertical cut runs on your social accounts.

A vertical cut runs on your social accounts on the days you have something worth posting.

A clinician shows it in the consultation.

A clinician can show it on a tablet when they have ninety seconds and the alternative is drawing on a notepad.

There are five things we will not do.

Generated video is easy to make, which is exactly why these limits matter more here than they would anywhere else.

01

We do not invent clinical claims.

Everything said in one of these comes from your own material or your clinician, and the script is approved before production. We are not a source of medical information and we do not pretend to be one.

02

We do not fake people.

No synthetic person is ever presented as your patient, your staff or a real testimonial, and no AI presenter is ever styled as a doctor. Anyone who appears is clearly illustrative, and we will turn down a video that depends on somebody believing otherwise. The presenter in our own videos is generated, and every one of those videos says so on screen.

03

We do not promise outcomes.

If a script implies a result your own consent material does not support, it comes out, even when it tests better.

04

We do not film.

There is no crew and no shoot day. If what you need is a real clinician on camera in a real operating room, we will say so and tell you to book one.

05

We do not rent you a stock library.

Awareness videos and starter sets begin from scripts we have already written, but your clinician approves your version, your brand runs through the whole video, and you keep every video you receive. Nothing goes out under your name as a generic video with your logo added at the end.

Tell us the condition.

Bring the condition you explain most often, or the one nobody has heard of. Those two are usually the most useful videos to make first.

Get a free video script

Tell us what you need made.

Tell us the condition and who the video is for. If the answer is a page rather than a video, we will say so.

We use what you send here only to answer you. Nothing is shared with a third party. Please do not send patient information through this form.

Inquiries

contact@medicalaivideos.com

United States

Spring City, PA 19475
United States
+1 484 239 3659

Group office

Meydan Free Zone
Dubai, United Arab Emirates
+971 50 824 0070