Work / Condition explainer

Limb preservation

The patient who arrives with a black toe is usually frightened and short of time. This film explains what is happening and why the next few days matter.

Press play to watch it.

The sound is off when it starts, because this film is built to be understood on a phone in a waiting room with the volume down.

Who was it made for?: It was made for a cardiology and vascular practice in South Florida.
What is the specialty?: The specialty is interventional cardiology and vascular.
How long is it?: It runs 43 seconds.
Who is it written for?: It is written for patients with critical limb ischemia, and the family members who arrive with them.

This is the problem the practice brought us.

A patient who arrives with a blackened toe is frightened, and frightened patients do not read. The practice needed something that could be understood in under a minute, by somebody who had already been told the word amputation by somebody else.

This is what we wrote for them.

We wrote it to answer three questions in order: what is happening inside the artery, what can be done about it, and why the timing of that decision changes the answer. It says plainly that this is about preserving the limb, which is the thing the patient came to ask and is often the last thing they are told.

This is how the clinician reviewed it.

The practice’s clinician approved the script before production, and the finished film was checked again against it. Nothing in the film describes a result the practice would not stand behind in clinic.

This is why we show this film.

It is the shortest film we have made. It is the proof that a film does not have to be long to do the job, and that the constraint worth respecting is the patient’s attention rather than the length of the script.

Here is where it runs. It runs on the practice’s site beside the limb preservation pages, and it is sent ahead of a first appointment.

There is more work to read.

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Tell us the condition you explain most often, and we will script that one first. The script is yours whether or not you go ahead with the film.

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